Blog

The vast majority of SaaS-related content available is mostly centered around Acquisition. However, acquiring more customers is meaningless if you’re suffering from a low activation rate.

There are currently several metrics that SaaS companies can choose to track their growth. However, it becomes very overwhelming to decide which ones are the most important. We’ve selected 5 KPIs that we believe matter the most to early-stage B2B SaaS companies.

As SaaS businesses start to gain customers, email marketing is something they'll need to look at in a lot more detail in the coming months.

Customer success isn't just about how many customers you acquire or how many you retain over a particular time period. It takes a much more comprehensive approach to get a deeper understanding of how successful your customer strategy is and whether your customers are getting the best value...

AARRR (acquisition, activation, retention, referral, and revenue) is a metric framework for start-ups created by Dave McClure in 2007. The framework includes the most important metrics in a sales funnel and is used to understand the customer journey and measure a company’s growth.

In SaaS, having a hungry appetite for information can poison you if you use the wrong metrics to measure product success. You need to leverage product metrics that are linked to customer success if you want to thrive.

If you’ve never heard of the North Star Metric, don’t worry - many other business leaders haven’t either. The good news is if your business is growing, you already have a North Star Metric behind that growth. Now all you need to do is to determine what that metric is.

For SaaS companies, successful monetization requires far more than just pricing products appropriately. Monetization has to not only achieve a good rate of customer acquisition but also retain customers and keep them loyal.

The Product-Led Growth (PLG) Collective, a community that promotes products as the 'biggest lever of growth', says sales-led and marketing-led philosophies have had their time - and the future is product-led philosophy.