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B2B SaaS
SaaS is software designed to help businesses. It is often sold directly to businesses as a subscription rather than a one-time purchase. The features typically include cloud-based storage, email services (like Microsoft Outlook, Gmail, and Office 365), accounting, human resources, project management, customer relationship management (CRM), and commerce (such as Google Cloud Apps).
Product MetricsHow leveraging these 5 product metrics can help you achieve product success
In SaaS, having a hungry appetite for information can poison you if you use the wrong metrics to measure product success. You need to leverage product metrics that are linked to customer success if you want to thrive.
Aaron Kazah
Founder & CEO
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22 Jul 2021
B2B SaaSExploring successful monetization strategies for B2B SaaS companies.
For SaaS companies, successful monetization requires far more than just pricing products appropriately. Monetization has to not only achieve a good rate of customer acquisition but also retain customers and keep them loyal.
Aaron Kazah
Founder & CEO
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14 Jul 2021
Product-led GrowthExploring how product-led companies achieved success by being developer-first.
The Product-Led Growth (PLG) Collective, a community that promotes products as the 'biggest lever of growth', says sales-led and marketing-led philosophies have had their time - and the future is product-led philosophy.
Aaron Kazah
Founder & CEO
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13 Jul 2021
B2B SaaSThe definitive guide to SaaS pricing for early-stage B2B companies
Determining your SaaS pricing strategy can be tricky, especially when there are so many different pricing models to choose from.
To help you decide on a pricing strategy that works for your business, here’s our definitive guide to SaaS pricing. Read on to price right.
Jack Alcock
Product
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13 Jul 2021