B2B SaaS

SaaS is software designed to help businesses. It is often sold directly to businesses as a subscription rather than a one-time purchase. The features typically include cloud-based storage, email services (like Microsoft Outlook, Gmail, and Office 365), accounting, human resources, project management, customer relationship management (CRM), and commerce (such as Google Cloud Apps).

Product-led GrowthProduct Qualified Leads (PQLs) for SaaS companies in 3 minutes.
The crucial bits of information you need to know about product qualified leads in just 3 minutes. Product Qualified Leads (PQLs) are potential customers who are already using your product and using it in a way that suggests they are getting value from your product.

Aaron Kazah

Product

Pirate metricsExamining why activation rates ultimately determines success for product-led B2B SaaS companies.
The vast majority of SaaS-related content available is mostly centered around Acquisition. However, acquiring more customers is meaningless if you’re suffering from a low activation rate. Here’s why your activation rate ultimately determines the success of your B2B saas product.

Aaron Kazah

Product

B2B SaaSThe 5 KPIs that actually matter for early-stage B2B SaaS companies
There are currently several metrics that SaaS companies can choose to track their growth. However, it becomes very overwhelming to decide which ones are the most important. We’ve selected 5 KPIs that we believe matter the most to early-stage B2B SaaS companies.

Aaron Kazah

Product

SaaS Email MarketingHow to supercharge email marketing by leveraging your product metrics
As SaaS businesses start to gain customers, email marketing is something they'll need to look at in a lot more detail in the coming months. This article talks about several ways SaaS businesses can supercharge email marketing by leveraging their product metrics.

Aaron Kazah

Product

Customer SuccessThe 5 customer success metrics that actually matter for B2B SaaS companies
Customer success isn't just about how many customers you acquire or how many you retain over a particular time period. It takes a much more comprehensive approach to get a deeper understanding of how successful your customer strategy is and whether your customers are getting the best value...

Aaron Kazah

Product

Pirate metricsWhy understanding the pirate metrics (AARRR!) is crucial for product-led B2B SaaS companies
AARRR (acquisition, activation, retention, referral, and revenue) is a metric framework for start-ups created by Dave McClure in 2007. The framework includes the most important metrics in a sales funnel and is used to understand the customer journey and measure a company’s growth.

Aaron Kazah

Product

Product MetricsHow leveraging these 5 product metrics can help you achieve product success
In SaaS, having a hungry appetite for information can poison you if you use the wrong metrics to measure product success. You need to leverage product metrics that are linked to customer success if you want to thrive.

Aaron Kazah

Product

B2B SaaSExploring successful monetization strategies for B2B SaaS companies.
For SaaS companies, successful monetization requires far more than just pricing products appropriately. Monetization has to not only achieve a good rate of customer acquisition but also retain customers and keep them loyal.

Aaron Kazah

Product

Product-led GrowthExploring how product-led companies achieved success by being developer-first.
The Product-Led Growth (PLG) Collective, a community that promotes products as the 'biggest lever of growth', says sales-led and marketing-led philosophies have had their time - and the future is product-led philosophy.

Aaron Kazah

Product

B2B SaaSThe definitive guide to SaaS pricing for early-stage B2B companies
Determining your SaaS pricing strategy can be tricky, especially when there are so many different pricing models to choose from. To help you decide on a pricing strategy that works for your business, here’s our definitive guide to SaaS pricing. Read on to price right.

Jack Alcock

Product

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