Pirate metrics

AARRR (acquisition, activation, retention, referral, and revenue) is a metric framework for start-ups created by Dave McClure in 2007. The framework includes the most important metrics in a sales funnel and is used to understand the customer journey and measure a company’s growth

Pirate metricsExamining why activation rates ultimately determines success for product-led B2B SaaS companies.
The vast majority of SaaS-related content available is mostly centered around Acquisition. However, acquiring more customers is meaningless if you’re suffering from a low activation rate. Here’s why your activation rate ultimately determines the success of your B2B saas product.

Aaron Kazah

Product

Pirate metricsWhy understanding the pirate metrics (AARRR!) is crucial for product-led B2B SaaS companies
AARRR (acquisition, activation, retention, referral, and revenue) is a metric framework for start-ups created by Dave McClure in 2007. The framework includes the most important metrics in a sales funnel and is used to understand the customer journey and measure a company’s growth.

Aaron Kazah

Product

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