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Product-led Growth
Product-led growth is a business methodology that uses the product as the primary driver of growth and customer acquisition. This means that a company's entire team works to make one product better than its competitors' products. This creates cross-functional cohesion, since everyone is on the same page about the product. It also makes it easy to quickly change strategies when a competitor emerges with a new product.
Product MetricsHow leveraging these 5 product metrics can help you achieve product success
In SaaS, having a hungry appetite for information can poison you if you use the wrong metrics to measure product success. You need to leverage product metrics that are linked to customer success if you want to thrive.
Aaron Kazah
Founder & CEO
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22 Jul 2021
Product-led GrowthExploring how product-led companies achieved success by being developer-first.
The Product-Led Growth (PLG) Collective, a community that promotes products as the 'biggest lever of growth', says sales-led and marketing-led philosophies have had their time - and the future is product-led philosophy.
Aaron Kazah
Founder & CEO
Read more
13 Jul 2021