Product-led Growth

Product-led growth is a business methodology that uses the product as the primary driver of growth and customer acquisition. This means that a company's entire team works to make one product better than its competitors' products. This creates cross-functional cohesion, since everyone is on the same page about the product. It also makes it easy to quickly change strategies when a competitor emerges with a new product.

Product-led GrowthProduct Qualified Leads (PQLs) for SaaS companies in 3 minutes.
The crucial bits of information you need to know about product qualified leads in just 3 minutes. Product Qualified Leads (PQLs) are potential customers who are already using your product and using it in a way that suggests they are getting value from your product.

Aaron Kazah

Product

Pirate metricsExamining why activation rates ultimately determines success for product-led B2B SaaS companies.
The vast majority of SaaS-related content available is mostly centered around Acquisition. However, acquiring more customers is meaningless if you’re suffering from a low activation rate. Here’s why your activation rate ultimately determines the success of your B2B saas product.

Aaron Kazah

Product

SaaS Email MarketingHow to supercharge email marketing by leveraging your product metrics
As SaaS businesses start to gain customers, email marketing is something they'll need to look at in a lot more detail in the coming months. This article talks about several ways SaaS businesses can supercharge email marketing by leveraging their product metrics.

Aaron Kazah

Product

Pirate metricsWhy understanding the pirate metrics (AARRR!) is crucial for product-led B2B SaaS companies
AARRR (acquisition, activation, retention, referral, and revenue) is a metric framework for start-ups created by Dave McClure in 2007. The framework includes the most important metrics in a sales funnel and is used to understand the customer journey and measure a company’s growth.

Aaron Kazah

Product

Product MetricsHow leveraging these 5 product metrics can help you achieve product success
In SaaS, having a hungry appetite for information can poison you if you use the wrong metrics to measure product success. You need to leverage product metrics that are linked to customer success if you want to thrive.

Aaron Kazah

Product

Product-led GrowthExploring how product-led companies achieved success by being developer-first.
The Product-Led Growth (PLG) Collective, a community that promotes products as the 'biggest lever of growth', says sales-led and marketing-led philosophies have had their time - and the future is product-led philosophy.

Aaron Kazah

Product

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