Product-led Growth
Product-led growth is a business methodology that uses the product as the primary driver of growth and customer acquisition. This means that a company's entire team works to make one product better than its competitors' products. This creates cross-functional cohesion, since everyone is on the same page about the product. It also makes it easy to quickly change strategies when a competitor emerges with a new product.
Product-led GrowthProduct Qualified Leads (PQLs) for SaaS companies in 3 minutes.
The crucial bits of information you need to know about product qualified leads in just 3 minutes. Product Qualified Leads (PQLs) are potential customers who are already using your product and using it in a way that suggests they are getting value from your product.
Aaron Kazah
Product
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7 Jan 2022
Pirate metricsExamining why activation rates ultimately determines success for product-led B2B SaaS companies.
The vast majority of SaaS-related content available is mostly centered around Acquisition. However, acquiring more customers is meaningless if you’re suffering from a low activation rate.
Aaron Kazah
Product
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25 Dec 2021
B2B SaaSThe 5 KPIs that actually matter for early-stage B2B SaaS companies
There are currently several metrics that SaaS companies can choose to track their growth. However, it becomes very overwhelming to decide which ones are the most important. We’ve selected 5 KPIs that we believe matter the most to early-stage B2B SaaS companies.
Aaron Kazah
Product
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6 Oct 2021
SaaS Email MarketingHow to supercharge email marketing by leveraging your product metrics
As SaaS businesses start to gain customers, email marketing is something they'll need to look at in a lot more detail in the coming months.
Aaron Kazah
Product
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26 Sep 2021
Customer SuccessThe 5 customer success metrics that actually matter for B2B SaaS companies
Customer success isn't just about how many customers you acquire or how many you retain over a particular time period. It takes a much more comprehensive approach to get a deeper understanding of how successful your customer strategy is and whether your customers are getting the best value...
Aaron Kazah
Product
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21 Sep 2022
Pirate metricsWhy understanding the pirate metrics (AARRR!) is crucial for product-led B2B SaaS companies
AARRR (acquisition, activation, retention, referral, and revenue) is a metric framework for start-ups created by Dave McClure in 2007. The framework includes the most important metrics in a sales funnel and is used to understand the customer journey and measure a company’s growth.
Aaron Kazah
Product
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14 Sep 2021
Product MetricsHow leveraging these 5 product metrics can help you achieve product success
In SaaS, having a hungry appetite for information can poison you if you use the wrong metrics to measure product success. You need to leverage product metrics that are linked to customer success if you want to thrive.
Aaron Kazah
Product
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22 Jul 2021
Product MetricsDetermining what your North-Star metric is in the early days
If you’ve never heard of the North Star Metric, don’t worry - many other business leaders haven’t either. The good news is if your business is growing, you already have a North Star Metric behind that growth. Now all you need to do is to determine what that metric is.
Jack Alcock
Product
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20 Jul 2021
B2B SaaSExploring successful monetization strategies for B2B SaaS companies.
For SaaS companies, successful monetization requires far more than just pricing products appropriately. Monetization has to not only achieve a good rate of customer acquisition but also retain customers and keep them loyal.
Aaron Kazah
Product
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14 Jul 2021
Product-led GrowthExploring how product-led companies achieved success by being developer-first.
The Product-Led Growth (PLG) Collective, a community that promotes products as the 'biggest lever of growth', says sales-led and marketing-led philosophies have had their time - and the future is product-led philosophy.
Aaron Kazah
Product
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13 Jul 2021