Product Metrics

Product metrics are important in measuring the success of a product and understanding how customers engage with it. These metrics can help inform a product’s strategy, as well as help stakeholders in a company understand its value. Churn rate and conversion rate are two popular metrics that tell us how interested customers are in a product and can help measure its success.

Pirate metricsExamining why activation rates ultimately determines success for product-led B2B SaaS companies.
The vast majority of SaaS-related content available is mostly centered around Acquisition. However, acquiring more customers is meaningless if you’re suffering from a low activation rate. Here’s why your activation rate ultimately determines the success of your B2B saas product.

Aaron Kazah

Product

SaaS Email MarketingHow to supercharge email marketing by leveraging your product metrics
As SaaS businesses start to gain customers, email marketing is something they'll need to look at in a lot more detail in the coming months. This article talks about several ways SaaS businesses can supercharge email marketing by leveraging their product metrics.

Aaron Kazah

Product

Customer SuccessThe 5 customer success metrics that actually matter for B2B SaaS companies
Customer success isn't just about how many customers you acquire or how many you retain over a particular time period. It takes a much more comprehensive approach to get a deeper understanding of how successful your customer strategy is and whether your customers are getting the best value...

Aaron Kazah

Product

Pirate metricsWhy understanding the pirate metrics (AARRR!) is crucial for product-led B2B SaaS companies
AARRR (acquisition, activation, retention, referral, and revenue) is a metric framework for start-ups created by Dave McClure in 2007. The framework includes the most important metrics in a sales funnel and is used to understand the customer journey and measure a company’s growth.

Aaron Kazah

Product

Product MetricsHow leveraging these 5 product metrics can help you achieve product success
In SaaS, having a hungry appetite for information can poison you if you use the wrong metrics to measure product success. You need to leverage product metrics that are linked to customer success if you want to thrive.

Aaron Kazah

Product

Product MetricsDetermining what your North-Star metric is in the early days
If you’ve never heard of the North Star Metric, don’t worry - many other business leaders haven’t either. The good news is if your business is growing, you already have a North Star Metric behind that growth. Now all you need to do is to determine what that metric is.

Jack Alcock

Product

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