Tracking when a user starts their trial allows you to coordinate your product, sales, and customer success teams to determine the ideal timing for reaching out to convert trial users into paying customers.
javascript
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const waitlyst = new Waitlyst("PUBLISHABLE_KEY");
/* Track event */
waitlyst.track('Trial started');
/* Track event with properties */
waitlyst.track('Trial started', {
date: '12-02-2016',
plan: 'pro',
team: 'pied-piper',
});